July - 2017

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What is your style?

What is your style?

What has changed, in two words,a lot. We see a change especially in product design technologies. Today we have more tools to build and create better, houses, cars, candle holders, lamps and many more things. If you were to ask me what is my style, what I give that other companies don't. I will answer that I try to give uniqueness and meaning to every product I make. My goal isn't mass production of products. I prefer the limited edition collections because they tell a story,

Why use Corian?

Why use Corian?

Corian is the original solid surface brand name. Developed by DuPont in 1967, other companies began producing solid surface when DuPont's patent expired. Though still a premium brand, others such as Avonite, Staron, and Mystera are considered to be top brands. Corian was first introduced in 1971 and marketed as a ‘space age material'. It was the first and only solid surface counter on the market. To this day, the name is still used interchangeably with the phrase ‘solid surfa

Connecting family and tradition (my final bachelor degree project)

Connecting family and tradition (my final bachelor degree project)

I believe in families, I also believe that our religion is our tradition and culture and if we deny the connection we will lose our way. That's why I decided to focus on bringing the essence of our tradition to secular people in the best way. I wanted to bring the family to the front, this is why we eat together on a Friday night. Because we love and respect one another. This is why I came up with three products that will emphasis the uniqueness and difference between fami

Giveaway as growth hacking

Giveaway as growth hacking

Many people look at e-commerce growth hacks as these imaginative, ingenious success stories that start out so simple, but bring in amazing results. Things like Dropbox’s extra space referral program, AirBnB’s leveraging of Craigslist ads and even Hotmail’s free email link in the subject line are all perfect examples of “unicorns” – rare, highly successful marketing tactics that are genius in their simplicity. However—“giveaways” can be recognized as sweepstakes or free offers

The importance of drawing for designers

The importance of drawing for designers

Since I was a child I liked to draw. It gave me something different. As an hyperactive child I found drawing as a comfort place to relax. These days drawing isn't something people like to do, they prefer to take a camera and take photos. In a way photography killed drawing the first time. Nowadays its something only ‘artists’ would ever do. I can understand why, people prefer the now, the easy way. For designers, computers are becoming more and more sophisticated and help us,

My First Time

My First Time

- my dad and my daughter Maya When was the first time I heard about Corian? When was the first time I started using this amazing material? Well, these are good questions. And I’m trying to think, did the Corian find me or did I find it. I’m thinking about it and it brings back to my childhood. So among the memories about family, trips, sea and events I have a lot of memories of working together with my father in the household warehouse. My dad always told me that being a girl

Why a Dreidel (SEVIVON)?

Why a Dreidel (SEVIVON)?

According to Wikipedia: A dreidel is a four-sided spinning top, played with during the Jewish holiday of Hanukkah. The dreidel is a Jewish variant on the teetotum, a gambling toy found in many European cultures. Each side of the dreidel bears a letter of the Hebrew alphabet: נ‎ (Nun), ג‎ (Gimel), ה‎ (He), ש‎ (Shin), which together form the acronym for "נס גדול היה שם‎" (Nes Gadol Hayah Sham – "a great miracle happened there"). These letters were originally a mnemonic for t

Can candle holders reflect my family and friends?

Can candle holders reflect my family and friends?

According to Wikipeida: A candlestick, chamberstick, or candelabrum (plural: candelabra) is a device used to hold a candle in place. The name "candlestick" derives from the purpose of the device as a place to secure or "stick" a burning candle; candlesticks have a cup or a spike (or both in some designs) to keep the candle in place. Webster's II New College Dictionary defines a candlestick as "an often ornamental holder for securing a candle or candles. Candlesticks are les

I believe in Recycling

I believe in Recycling

I believe that in the world we live in, emphasis should be placed on designs that are more considerate, designs that invests thought in production processes and correct use of raw materials. That is why I chose to become a product designer. It's important to understand that Corian is a material you can re-use but for some reason companies prefer paying a lot of money burying it. Many tons of Corian waste go into the landfill each month and for no reason. This is something

House Visits

House Visits

When I started, before going viral I wanted to see what people think about my product so I decided to do a test run. I went and meet my potential customers. I went into different houses and wanted to see the response from people. We tried different locations, with lights on and in darkness. Near a stool or on a table. Near the window... I was so amaze and grateful. It gave me the motivation to continue on and to develop different candle holders (i.e PAMOT, KAN) It took me som

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