February 6, 2020

1. Be connected to my heart

Sounds a bit like a cliché, but I still choose to give first place to this understanding. Our lives are so full of noise and stimulation that we can get lost in all the abundance around us. However, and despite all the pressure, it’s importan...

October 27, 2019

Hi Lior (Lior is a pseudonym. Her real name is safeguarded in my heart),

Once upon a time when I was a student, we lived in the same building. We’d exchange hellos, chat, laugh, gossip… You had two perfect little children. They’d come to visit me from time to time.


September 9, 2019

In recent years I have been seeing more and more attention being paid to the details of table décor design. As someone who likes to entertain, I’m a great believer in the importance of the right décor design for the table, one that emanates a pleasant, relaxed atmosphe...

July 1, 2019

It’s the end of the school year, the summer vacation is definitely here. All the media platforms are full of photographs of parents bursting with pride in their children and their end-of-year report cards. I thought to myself, What would have happened if we’d had Faceb...

May 28, 2019

When the AV team meets Tali Dugma, only good things can come of it.

We met on a spring morning, Tali, Michal – manager of AV Design Studioand I, with the aim of presenting you with two of our great loves – table décor design and food. Table décor design is one of my...

April 8, 2019

When I started my series of posts on table décor designs for the festivals, I had the family institution in my mind’s eye. Family is a complex, delicate, and sensitive matter, and, as such, the right festival table décor can provide a great deal of good, of tranquility...

April 4, 2019

Spring winds are beginning to blow…

Which means we will soon be taking out our white tablecloths and special Passover tableware. We will shake the dust off the cloths and remove the time stains from them. We will clean and polish the dishes to make them look good as new...

March 31, 2019

The team that believes in me and in the business. Believes in my path.

The team beside me is (like) my family. We work closely together, feel everything together.

The success of AV is absolutely the success of the whole team.

I believe that a good business is built from g...

March 5, 2019

It suddenly struck me. As I was working, I had an insight that the source of inspiration for everything I do in my work is my family.

For me, family is everything. A whole world. It’s what drives me, what causes me to live, my heart to beat strongly, and my eyes to well...

March 5, 2019

There are some people with whom I always feel at home, no matter where I am. Tali Dugma is one of those people. I met Tali, a home and interior designer, when we began collaborating on various projects.

Actually, our joint work is much more than “just” collaboration. Ou...

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