AV Design Studio
The studio was founded in 2013 by industrial designer Avital Kerner Rothenberg, a B. Des graduate of Holon Institute of Technology. The idea behind its establishment was conceived from Avital’s sense of vocation and the huge importance she places on recycling Corian for environmental protection and the correct utilization of natural resources.
What is Corian?
Corian is a particularly durable material composed of an acrylic polymer and alumina trihydrate, which has been in use in large industrial plants for about thirty years. It is primarily used for work surfaces in kitchens and bathrooms, as well as exterior walls. When Corian falls out of use in industry, it is disposed of and buried. AV Design Studio recycles this special material, giving it new life from a belief that consideration for the environment will benefit not only us, but our children as well.
Recycling without Compromising
AV Design Studio has set itself the goal of reusing Corian and taking advantage of its remarkable qualities to create luxury home products – products with an added value that goes far beyond their striking appearance.
The studio’s products prove that recycling does not mean compromising on quality!
The products combine recycled Corian with wood, 24-carat gold-plated brass, and silver. All the products are handcrafted, and emphasis is placed in each and every one on innovation, uniqueness, elegance, luxury and, of course, 100% environmental friendliness.
A Dream Come True
Avital founded the studio in the landscape of her childhood – in Moshav Regba. “As a little girl whose father worked in Regba Kitchens, I was exposed to Corian at a very young age”, she recounts. “I remember my father investigating and studying the material, and I guess my connection with Corian was already formed back then”. During her academic studies, Avital explored the intriguing material in depth, and when she graduated she decided to make her dream come true: to establish a business that recycles Corian in a way that does not impair its quality. “It’s very important to me to use quality materials and meticulously supervise the entire manufacturing process. There isn’t a single product that doesn’t pass through my hands. As a designer it’s important to me to restore the connection between quality, product lifespan, recycling, and luxury”.
The studio also houses a gallery shop that is open to the general public.