The Team Beside Me


The team that believes in me and in the business. Believes in my path.

The team beside me is (like) my family. We work closely together, feel everything together.

The success of AV is absolutely the success of the whole team.

I believe that a good business is built from good people, people who believe. People who give their heart and soul. A business will rise and succeed if it is a business with soul.

In conversations in the studio, I’ve said on more than one occasion that we work together like a machine. Every role is important, just as every nut and bolt in a machine is important. We complement one another. We know each other’s strengths, and give each one the space to fly high, to dream, and to express themselves.

The team beside me is the strength from which AV has grown.

I am excited to introduce you to my team.

Team, I love you.

Michal Grossman – Studio Manager

Married, mother of three little rascals.

The “responsible adult” of the group.

Studied interior design.

Has a rich resumé in the realm of events and culinary arts – in events she loves the instant satisfaction of organizing celebrations for people; in the culinary realm she loves the food. And eating.

For Michal, design and aesthetics are the basis for everything – they are the air we breathe, our sensations in a space, it is they that determine the rhythm of our heartbeats.

She draws inspiration from interesting people, trips in Israel and abroad, cinema, and from her Italian DNA.

A tip for life: Trust your intuitions; they are more accurate than any advice you’ll get.

Liron Zohar – Graphic Designer

Married, mother of two boys, and a third one in the oven, baking at a high heat.