Giveaway as growth hacking
Many people look at e-commerce growth hacks as these imaginative, ingenious success stories that start out so simple, but bring in amazing results. Things like Dropbox’s extra space referral program, AirBnB’s leveraging of Craigslist ads and even Hotmail’s free email link in the subject line are all perfect examples of “unicorns” – rare, highly successful marketing tactics that are genius in their simplicity. However—“giveaways” can be recognized as sweepstakes or free offers