It all began many years ago in a conversation I had with my mother. Bursting with excitement, she showed me the new candleholder she’d bought: a five-branch silver candelabrum. When I asked what all the excitement was about, she told me about the custom of lighting Shabbat candles in accordance with the number of people in the household. Amused by the idea, I asked her half-jokingly: “So, Mom, is that it? Have you shut up shop?” Much later, as I worked on my design studies gr
I get into the car, the unbearable heat of July-August, a nightmare. I open the windows and switch on the air-conditioner at full blast, and think to myself, Luckily, my mother can look after our baby for half an hour (we haven’t picked a name yet). Just before I start the car, I get a message. “Hey, baby, how are you? How’s your day been? I was thinking about you and I’ve got a present for you”. I call, and he says, “Hi, my love, so I guess you’ve read my message…” “Yes, of
I believe in families, I also believe that our religion is our tradition and culture and if we deny the connection we will lose our way. That's why I decided to focus on bringing the essence of our tradition to secular people in the best way.
I wanted to bring the family to the front, this is why we eat together on a Friday night. Because we love and respect one another. This is why I came up with three products that will emphasis the uniqueness and difference between fami